Ozempic: The Unexpected Oscar Winner?

Ozempic and Mounjaro, weight-loss drugs, are becoming a surprising status symbol.

Celebrities using these drugs to look their best on the red carpet is generating free advertising.

Unlike traditional luxury goods, drug companies don't typically rely on celebrity endorsements.

Ozempic and Mounjaro's success suggests a new business model: happy customers as advertisers.

This approach could justify the drugs' high price tags, despite marketing costs being lower.

Investors are taking notice, with Eli Lilly's valuation exceeding some luxury brands.

While drugmakers aren't promoting these medications for vanity, the results are similar.

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