Milwaukee: Leon’s Frozen Custard


In the heart of Milwaukee, Wisconsin, there’s a beloved institution that has been serving up sweet treats for generations: Leon’s Frozen Custard. Since its founding in 1942, Leon’s has been a staple in the community, delighting locals and visitors alike with its creamy custard and nostalgic charm. In this comprehensive exploration, we dive into the history of Leon’s Frozen Custard and uncover the secrets behind its iconic recipe.

The History of Leon’s Frozen Custard:
Leon’s Frozen Custard traces its roots back to 1942 when Leon Schneider opened the doors to his first custard stand on Milwaukee’s south side. With just a small freezer and a handful of flavors, Leon set out to create a delicious and refreshing treat that would capture the hearts of the community. Over the years, Leon’s became a local favorite, attracting customers from near and far with its creamy custard and friendly service. Today, Leon’s remains a beloved institution in Milwaukee, serving up scoops of nostalgia to new generations of custard lovers.

The Secret Recipe:
At the heart of Leon’s Frozen Custard is its legendary recipe, a closely guarded secret that has been passed down through generations. Made with just a few simple ingredients – milk, cream, sugar, and eggs – Leon’s custard is a masterpiece of simplicity and flavor. The key to its creamy texture and rich taste lies in the precise balance of ingredients and the meticulous process of churning and freezing. Each batch of custard is made fresh daily, ensuring that every scoop is as delicious as the last.

Milwaukee: Leon’s Frozen Custard

The Flavors:
One of the things that sets Leon’s Frozen Custard apart is its wide variety of flavors, ranging from classic favorites to seasonal specials. From traditional vanilla and chocolate to more adventurous options like butter pecan and black raspberry, there’s something for everyone at Leon’s. And for those looking for a little extra indulgence, Leon’s offers a range of toppings and mix-ins, including hot fudge, caramel sauce, and fresh fruit. Whether you prefer your custard plain and simple or piled high with toppings, Leon’s has you covered.

The Experience:
Visiting Leon’s Frozen Custard is more than just enjoying a sweet treat – it’s a quintessential Milwaukee experience. From the moment you walk through the doors, you’re greeted with the sights and sounds of a bygone era, from the retro signage to the vintage decor. The smell of freshly made custard fills the air, tantalizing your taste buds and transporting you back to childhood memories of summer nights spent at the custard stand. And as you take that first creamy spoonful, you can’t help but smile, knowing that you’re part of a tradition that has been bringing joy to generations of Milwaukeeans for over 75 years.

The Legacy:
As Leon’s Frozen Custard approaches its 80th anniversary, its legacy continues to live on in the hearts and minds of Milwaukeeans. For many, a trip to Leon’s is a cherished tradition, a chance to reconnect with family and friends and relive fond memories of days gone by. And for others, it’s a chance to create new memories and pass on the tradition to future generations. Whatever the reason, one thing is certain: Leon’s Frozen Custard will always hold a special place in the hearts of those who call Milwaukee home.

Leon’s Frozen Custard is alive and well

The proprietor of Leon’s Frozen Custard, which is located at 3131 South 27th Street, Ron Schneider, would like to make sure that everyone is aware that the well-known stand on the south side is neither going out of business or selling out to the nearby St. Luke’s Hospital.

Schneider stated that even if the cold snap that occurred on Friday caused a decrease in commerce, there will be custard available for purchase for many years to come.

During the past few weeks, the stand that had a retro appearance received a few phone calls from customers who were concerned about the fact that the establishment was going out of business. Schneider stated that he is unsure of the origin of the rumors, but he believes that they were spreading on social media platforms such as Facebook or Twitter.

Milwaukee: Leon’s Frozen Custard

It is our intention to remain,” Schneider stated. “As long as we are successful, we’ll stay.”

In the next two years, Ron, who is 62 years old, will have worked at Leon’s for a total of fifty years. The company was initially established on May 1st, 1942 by his father, Leon. Since that time, the company has been owned by the family, and Ron’s son, Steven, who is now 28 years old, is actively involved.

Approximately fifteen years ago, Ron Schneider stated that rumors began to spread that he was preparing to sell out to St. Luke’s Hospital. After a few years had passed, rumors began to circulate once more. The hospital published a statement the second time around, stating that they had no intention of purchasing the custard stand outright.

St. Luke’s would be making a foolish decision if they were to purchase land on 27th Street, according to Ron Schneider. “It would be too expensive.”

The stand has been doing well, according to Ron Schneider, and he has great expectations that it will continue to be successful for many years to come.

“The only people who fail are the ones who don’t want to do the work,” according to him.


In a city known for its beer and brats, Leon’s Frozen Custard stands out as a sweet reminder of simpler times. From its humble beginnings as a small custard stand to its status as a beloved institution, Leon’s has been serving up scoops of joy to the people of Milwaukee for nearly eight decades. With its legendary recipe, wide variety of flavors, and nostalgic charm, Leon’s Frozen Custard is more than just a dessert – it’s a cherished tradition that brings people together and puts a smile on their faces. So the next time you find yourself in Milwaukee, be sure to stop by Leon’s and experience the magic for yourself. You won’t be disappointed.

How old is Leon’s custard in Milwaukee?

And Milwaukee, which is considered to be the unofficial “frozen custard capital of the world” due to the fact that it has more frozen custard shops than any other city in the world, is one of the best spots to indulge in a delicious scoop (or three).

Who owns Leon’s custard?

Ron Schneider, owner of Leon’s Frozen Custard.

Who is the founder of Leon’s?

It was founded by Ablan Leon, a Lebanese immigrant, who started out as a factory worker and then a door-to-door salesman. He was able to open a store with his profits in 1909. The original store (A. Leon Company at 244 King Street) was a dry goods outlet, which subsequently converted to furniture sales.

What is the history of frozen custard?

It is believed that Arthur Kohr was the first person in the United States to create and sell a batch of frozen custard. This event took place in 1919. Today, this time-honored sweet is manufactured and distributed on a regular basis across the country. The origins of frozen custard can be traced back to the ancient forms of ice cream that were used in France in the 15th century.

Leave a Comment