Leon launches waffle fries and ‘BBQ companions’ into Sainsbury’s

In conjunction with the introduction of two “BBQ companions,” Leon is introducing its “famous” waffle fries to the Sainsbury’s market.

According to the statement, the healthy fast food company had “taken its classic waffle fries and tumbled them in a delicious new seasoning lightly infused with garlic and a hint of rosemary.”

In the same way that the restaurant version was served with an aioli dipping sauce, the frozen NPD contained aioli seasoning “to further infuse the fries with garlicky deliciousness,” the firm explained.

They will be available in the freezers at Sainsbury’s on March 27 (retail price: £2.20), and they are being marketed as having “a flavor that is distinctively Mediterranean-style.”

Additionally, two side salads, namely the Aioli Potato Salad and the Love Burger Slaw, will be made available.

Beginning on April 26th, they will be available for purchase at Sainsbury’s, where they will be marketed as “the perfect accompaniment to classic BBQ flavors.”

“A clear move to summery flavours and dishes” that were “made for sharing and enjoying as sides at a barbecue” was highlighted by the advances, according to Leon.

The announcement comes at a time when the company has been working hard over the past few months to broaden the range of groceries it offers.

One example is that in September of last year, the company introduced a selection of “plant-rich” soups and salads to the retail establishment in an effort to attract home workers who are concerned about their health.

The company introduced three different organic coffees to Sainsbury’s in the month of May.

Leon launches waffle fries and ‘BBQ companions’ into Sainsbury’s
Leon launches waffle fries and ‘BBQ companions’ into Sainsbury’s

Moreover, according to a report that was published by The Grocer a month ago, Leon appears to be planning an unexpected foray into the cosmetic products, supplements, and confectionary.

It has submitted an application to the International Property Office to register its brand name as a trademark under class 3, which pertains to cosmetic items; class 5, which encompasses dietary, nutritional, and medicinal supplements; and class 30, which pertains to confectionery.

When you sink your teeth into a waffle fry that is perfectly crisp and golden, there are very few things in life that can compare to the satisfaction you feel. Because of its unusual appearance and tempting crunch, this well-liked side dish has become a standard item on the menus of restaurants all over the world, ranging from fast-food restaurants to luxury dining establishments. However, considering that you can simply make this mouthwatering delight in the convenience of your own kitchen, why would you settle for waffle fries that you buy from the store?

In order to commence on your culinary adventure to waffle fry nirvana, you will only require a few basic materials. These are russet potatoes, vegetable oil for frying, salt, and any additional seasonings that you choose to use. The technique, on the other hand, is what makes the difference. It is a fine balance of slicing, soaking, frying, and seasoning that transforms ordinary potatoes into fries that are crispy and worthy of being craved.

The first step is to use russet potatoes of a good quality since their starchy texture is great for attaining the correct balance of a fluffy interior and a crispy exterior. After the potatoes have been peeled, they should be gradually sliced into uniform strips that are roughly one-fourth to one-half inch thick. In this case, uniformity is of the utmost importance; ensuring that your fries are cooked evenly and have a consistent texture throughout the batch is essential.

When you have finished slicing your potatoes, it is necessary to give them a water bath to refresh them. Put the potato slices in a big basin filled with cold water and let them soak for at least half an hour, or for as long as you have the time, if sufficient time is available. First, it helps to remove excess starch from the potatoes, which can prevent them from crisping up correctly when they are fried. This process serves two purposes: first, it helps to remove starch from the potatoes. The second benefit is that it helps to maintain the moisture level of the potatoes, which, after cooked, results in a more airy interior.

It is a good idea to get your frying station ready while your potatoes are soaking in water during this period. The vegetable oil should be heated to 350 degrees Fahrenheit (175 degrees Celsius) in a deep fryer or a large saucepan with a heavy bottom. To guarantee that your fries get that perfect golden hue without imparting any off flavors, it is crucial to choose an oil with a high smoke point, such as vegetable oil or peanut oil. This will ensure that your fries are cooked to perfection.

The potato slices should be patted dry with a clean kitchen towel to remove any excess moisture after the oil has reached the desired temperature and is ready to be used. When working in small batches, use a slotted spoon or frying basket to carefully lower the potato slices into the hot oil. Be cautious not to overcrowd the pot as you do this. Frying fries in batches is the best way to achieve the best possible outcomes because overcrowding can cause the oil temperature to drop, which can lead to fries that are mushy.

Leon launches waffle fries and ‘BBQ companions’ into Sainsbury’s
Leon launches waffle fries and ‘BBQ companions’ into Sainsbury’s

For roughly three to four minutes, or until the fries have reached a golden brown color and a crisp texture, allow them to fry. In a matter of seconds, they may go from being perfectly golden to being burned, so it is important to keep a constant check on them while they are cooking. After they have reached the amount of crispiness that you choose, remove the fries from the oil using a slotted spoon or a frying basket and place them on a dish that has been lined with paper towels so that they can drain.

While the fries are still hot and fresh from the fryer, season them generously with salt and any additional seasonings of your choosing. Do this while the fries are still hot. Garlic powder, paprika, or a sprinkling of grated Parmesan cheese are some of the traditional options that can be used to add an additional punch of flavor. The fries should be lightly tossed to ensure that they are equally coated with seasoning, and then they should be served as soon as possible while they are still blistering hot and at their crispiest as possible.

The end result is that you now have handmade waffle fries that are sure to compete with the best fast food restaurant in your area. With just a few basic ingredients and a little bit of culinary expertise, you can make a batch of golden, crispy fries that are sure to please even the most discerning of palates. You can treat yourself to a batch of these fries. Why then should we wait? Get ready to indulge in waffle fry perfection by rolling up your sleeves, turning on that fryer, and getting ready to feast. Taste buds will be grateful to you for this!


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